Marketing McDonald’s in India

            
  
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Case Details:

Case Code : MKTG270
Case Length :25 Pages
Period : 1996-2011
Pub Date : 2011
Teaching Note : Not Available
Organization : McDonald's Corporation
Industry : Fast Food
Countries : India

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Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies



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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts cont...

Other Factors

McDonald’s started working on setting up a robust and efficient supply chain in 1989, way...

Major Controversies

Despite all its high profile agendas and promotional success, McDonald’s could not escape...

Employee Development

According to the company, the employees at McDonald’s were the guiding force behind...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Results

Despite facing initial setbacks and the criticism that it was trying to lure Indians to the...

Intensifying Competition

The number of Indians eating out was on the surge with a rise in the number of working...

Looking Ahead

With more than 212 outlets in India in the early 2011, McDonald’s held a leadership position...

Exhibits

Exhibit I : Demographic and Economic Indicators of India
Exhibit II : Lifestyle Indicators of India
Exhibit III : McDonald’s Indian Menu
Exhibit IV : A List of Menu Items with Prices
Exhibit V : McDonald’s India Store Layout
Exhibit VI : McDonald’s Journey in India
Exhibit VII : Outsourcing the Ingredients
Exhibit VIII : Persentage Share of Food market in India
Exhibit IX : Persentage Share of Fast Food Chains in India(2008)
Exhibit X : Classification of Indian Consumers
Exhibit XI : Income Distribution of Indian Consumers
Exhibit XII : Consumption Pattern of Indian Consumers

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